Wednesday, 6 May 2015

Top 5 reasons why Malaysians are tired of of local movies

While there are people who passionately describes local movies with words like "sampah" or "bazir duit", there are also passionate audiences who are always optimistic.  But those optimistic ones have been disappointed one too many times at the theaters.  So, instead of staying passive and wait for some director or producer to change this (Which, by the way, there are tons of them trying to), it's time to let the audience have a voice! Based on a survey that was recently done by the Students of MMU's Cinematic Arts Program, here are top 5 reasons why Malaysians are tired of local movies!


1. Action  37%

No, we're not asking for cool Action Sequences for every movie regardless of the genre.  If a movie was advertised as an action movie then audience will come for  good action sequences.  Audiences want seamless choreographed fights and adrenaline pumping car chases.





2. Acting 43%

It's unfortunate that a local actor/actress talent is measured by how convincing they are when they cry in a scene. Really? Sometimes, we see the talent merely reads of a script or "improvise" to a point where it really diminishes the character's individuality.  We see them as celebrities rather than the character.



3. Direction 48%

Of course, what's a movie without the director's vision? Sometimes, when the audience cringe at a scene, it's because of the awkwardness of how it was shot.  Whether it was the cheesy dialogue or the character's awkward body language, it's the direction of the controlling the scene that has the audience rejecting the movie's authenticity, emotional state, theme and many more.






4. VFX 49%

There's not many local movies that utilizes CGI but when they do...oh boy.  Illiterate response like "Nampak mcm kartun" aside, what local talent fail to realize that CGI is meant to support the story and not to be the center of attention.  This especially fails when CGI becomes the climax instead of the character or story; really defeating the point of rooting for the heroes.





5. Story 75%

Yes, of course we want to see a good story! What most local movies tend to do is to make films that THEY THINK the audience want. No, let's rephrase that.  They make movies that THEY THINK WOULD SELL.  Yes, audience will always respond to action, sex and controversy.  But what they'll invest on is engaging storytelling; stories that speak for their generation, speak for an important topic and even a fun story that wittingly have us laughing at ourselves.  Would you rather have audience buy your product once or invest on them? Engaging stories is the key to get people inspired.



Thank you for reading and if you're hungry for more--say, that you want to know list of good movies or local directors to look out for--do comment! And here's the full result of the survey, check out the comments at the bottom!


Sunday, 3 May 2015

INTRODUCTION

The world is changing ever so fast.  Imagine if you were a reporter who writes in a prestigious news paper then you find out that bloggers make just as much, or even more, money by writing at home 24/7.  Now, even blogging seems outdated as youths respond to short (and sometimes, barely containing quality writing and content at all) articles with GIFs now.  Yes, even JPEG isn't enough now.  But it's not all that bad.  In fact, it's what I think the Malaysian creative industry needs right now.  Viral advertising from an audience's perspective is essential nowadays and it's sad that the majority of Malaysians just don't care about their local shows.  I'll continue writing lengthy and traditional articles in my old--and nostalgic--blog, Embrace Your Creed , for the sake of self satisfaction.  Here, I'll be focusing more on light content about local stuffs.


Happy reading, Malaysia! 

3 Reasons Why You Don't Care About Pilot Cafe



It's not just me, it's a whole generation of audience who shows no interest in this latest local chick flick.  Now, bear in mind, this is before watching the movie itself. If you wish for a quick review of the film, do comment and share!


Poor Marketing Campaign 

Well, as audience, of course we rely on the trailers, interviews and reviews to decide whether or not a movie is theater worthy or to just wait until it's out on TV. 




The trailer only highlights the melodrama with no build up to it's theme or premise.  It's like they're not even taking their own movie seriously.

Same Shit, Different Day 


A more universal fact that most Malaysians can relate to; the genre is still, yet again, a love story.  Look, we're not a merciless crowd that wants someone to be sliced in half in every movie.  We respond to stories and yet again this flick is promoted to be a melodrama with unnecessary controversial topics.  Malaysians are sensitive, yes, but we're just like any other crowds in the world.  We respond to stories that have weight in their characters, plot and theme.  What's the point of having the premise being in an airport if no aviation topics is mentioned? 

Nobody likes a whiny, melodrama prick 



A Love Story for who?

Perhaps on a more constructive aspect, the film is based on a novel that was published 1999. Heck, the fact here is not even the year is was published.  Every story is usually based on real life events; a period of time, an aspect of life or a perspective.  Part of the premise is the life of people who are involved in the aviation industry.  Yet, it seems that the initial premise is not taken seriously; ignoring the conflict of the aviation world and forcing the characters to be melodramatic.  Not only people are tired of this but, also, they're also smarter.  Automatically, people in the aviation industry could have been their primary target.  But I'm sure they'll be turned off with the forced melodrama